Search Engine Optimisation (SEO) is a very complex and cost effective approach to market your business online. The aim of SEO is to improve the visibility of your website so that search engines such as Google, Yahoo and Bing (and many others) list your website higher than your competitors in the search results. The more higher your website appears on the search results, the more traffic and visitors to your website; which in turn leads to business enquiries, exposure of products, services, and sales.
SEO is considered natural, organic and ‘un-paid’ search results. It is considered a long term strategy which yields best results. Paid Per Click (PPC) on the other hand is a short term paid advertising approach that requires ongoing expenditure in order to gain clicks (visitors) to your website. PPC advertising campaigns is desirable when marketing a product or service in a very competitive market.
SEO is an ongoing process and requires an array of strategies to be successfully deployed in order to reach your intended market. Whether you want to target a specific local area (for e.g. Parramatta Plumber) or for an international reach (International SEO), we can help identify, formulate and solve your SEO problems to ensure you achieve the best results. This is what we do when it comes to SEO: