Web Analytics is a powerful application that offers detailed and insightful statistical information about a websites performance. It is an online tracking feature that provides performance reports by monitoring the patterns of website visitors and is one of the most comprehensive and advanced marketing tools used by serious webmasters and online marketers.
The data provided by web analytics include when, where and what your visitors are doing. Such as the browser they are using, the country from where they are situated, referrals from other websites (if any), the duration they stay on your website, the most popular pages and so much more. As you can see already, such information is very powerful that will enable you to identify, and adjust to your audience as accordingly. If used correctly, you will be able to capture and potentially maximise your conversation rates and sales.
Whilst web analytics sounds very complicated, in actual fact it is relatively easy to setup and implement into your existing website. There are a mammoth of platforms out there that offer analytical tracking solutions, however we recommend sticking to the industry standard Google Analytics. This simply involves signing up with their free online platform and upon filling in the details, the site will generate a few lines of unique code. This code is then copied and paste into your websites source code. Usually the whole process takes no more than ten minutes however this will forever change your online marketing approach and how you interact with your visitors and customers!
Contact Vivid Media today, if you would like to discuss how we can help make design your website and make it #1 on google.