Video is a great marketing tool

Video is a great marketing tool

A video that is designed to speak to your target audience can increase your interaction with your customers online. Consumers are more likely to be interested in your product or service after they have seen a video demonstrating it, for several reasons such as:

Firstly, video engages the viewer, bringing them closer to the company on a personal level. A video could introduce the team, the office/workshop and the surroundings.

Secondly, a video lets a viewer see the product or service in action, allowing them to relate to it. A demonstration of the product or an interview review can reinforce this.

Overall, a video can help in conveying trust and reassures the viewer that there is a real person behind the online portal offering the product service through.

Video increases your ranking on major search engines

Major search engines, such as Google and Yahoo!, now recognize that users enjoy (and expect!) to watch videos online.

In fact, video content is now indexed and displayed directly in the Search Engine Results Pages (SERP). See an example below, where “how to tie a tie” was searched on Google:

 

Imagine your video appearing on page 1 of Google for keywords that your target client would typically type to find your product or service. Add to this the fact that users are more likely to enter a sale after having watched a video and you will understand why video is the next big thing for online business!